The Deal Team

Brand update

The Deal Team are corporate transaction management experts. They work with organisations who are planning transformational equity, debt and M&A transactions and act as ‘deal captains’ to ensure the process runs smoothly and successfully. Working off the brand’s existing identity, we were asked to create a new website, video and supporting collateral which had to quickly explain a complex service offering to a usually time-poor audience who are unfamiliar with the transaction process. We used the brand’s logo ‘dot’ as a visual device to explain specific parts of the process and worked with MD Julian Macedo to break all copy down into small, digestible chunks that could communicate the core premise in a matter of seconds. 

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“When The Deal Team relaunched, we needed a complete brand extension including a new website and printed materials. Seb’s work both as Creative Director, creating a new company brand identity, and then delivering project execution across web, print and download was not just excellent, but an essential part of our high impact relaunch. Eighteen months later we were happy to re-instruct Rebel on our biggest marketing campaign involving video, email, website and social.”

Julian Macedo, CEO