Rebel were tasked to create a compelling brand story and vibrant new identity for London-based IT firm Impact (previously Azel Cloud). Following an initial brand workshop we worked closely with CEO Rik Patel to create a brand name, vision and set of values which combined his love for technology as well as his future ambition to split his time working on charitable projects as well as the business. We then drove those values through the new brand collateral. We're continuing to work with Rik on some exciting new projects so watch this space.

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"Seb, in his ongoing role as our external Brand Director, has become an integral part of my business dream team and his experience, insight and creative design skillset continue to be an invaluable asset to our success...The end result of our work together is a crystal clear strategy, a brand vision that my employees and audience connect with and a set of marketing tools that will allow us to achieve our goals.

I can’t recommend him enough."

Rikin Patel, CEO